When OGM Land needed a name for their new oil and gas mineral and surface leasing technology, they called on Easterly and Company to help. Gary Easterly called me and asked me to work on the account. As fate would have it, I also happened to have a background in mineral right leasing, so I was familiar with the industry. Gary told me that OGM was interested in coming up with a cool acronym for their technology module. The acronym I created that they chose was S.L.A.M. – Strategic Lease Acquisition Manager. An added benefit of choosing this acronym was that OGM got a name and a tagline for this new technology all in one fell swoop. With this proven technology and a solid new brand worthy of it, OGM Land was primed to slam the competition.
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